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NetBase Partners with DataSift, Gains Access to PYLON for Facebook Topic Data

Partnership provides NetBase users with key insights about consumer audiences

MOUNTAIN VIEW, CA. – August 4, 2015 NetBase, the enterprise-scale social media analytics company, today announced a partnership with DataSift, the Human Data Intelligence provider, to bring customers PYLON for Facebook Topic Data, which includes anonymous and aggregated content data about specific activities, events, brand names, and other subjects shared on Facebook.

The DataSift PYLON API enables developers to run analysis on the topic data available through DataSift. The partnership with DataSift will enable NetBase customers to analyze audience-level insights about what is being shared on Facebook.

“We understand the global importance of Facebook and what our customers can achieve with the insights available through topic data, which is why we wanted to be one of the first analytics providers to partner with DataSift,” said Pernille Bruun-Jensen, chief marketing officer of NetBase. “Because of the sheer volume of members on Facebook, the aggregated and anonymized topic data that Facebook has is highly coveted.”

By partnering with DataSift, NetBase can provide its customers with a greater understanding of what the Facebook’s 1.49 billion members are sharing about a brand, its competitors and industry – in real-time.

“PYLON for Facebook offers access to highly structured data for easy analysis and surfaces aggregated and anonymized insights from all posts across Facebook,” said Nick Halstead, CEO of DataSift. “I’m delighted that we’re working with NetBase to provide its clients with an in-depth understanding of what audience are engaging in on Facebook, in a privacy-safe way.”

About NetBase

NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group, Walmart, and YUM! Brands. Learn more at https://www.netbase.com or @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.

About DataSift

DataSift is the leader in Human Data Intelligence that empowers application developers to maximize the value of Human Data, in real-time. Processing more than 2 billion human-generated interactions a day, the privacy-first DataSift platform transforms Human
Data into actionable intelligence without compromising consumer trust. Founded in 2010 and headquartered in San Francisco, DataSift has operations in New York, Reading and London, UK and Canada. DataSift’s vast ecosystem of partners includes Oracle, Sysomos and WPP as well as thousands of application developers across a wide variety of industries including retail, telecommunications, high tech, consumer packaged goods and digital agencies. More information can be found at datasift.com.

Press Contact for NetBase:

Brittany McLaughlin
Idea Grove
972.850.5869
bmclaughlin@ideagrove.com

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