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Andy Nelson (SVP Director of Social, Conill) Laura Semple (VP, Director of Content, Conill) discuss how NetBase social listening helped them create the Toyota Tundra 2018 World Cup campaign.

As Toyota was not an official sponsor of the FIFA World Cup, Conill used NetBase to craft a message and find meaningful ways to relate to both fans of Toyota and soccer fans during the cultural moment. Conill’s favorite result of the campaign was working with the NetBase platform to measure share of voice and the overall sentiment of their US campaign in both English and Spanish.

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