Bryan Pedersen, (SVP/Partner, Digital Practice Lead, FleishmanHillard) discusses how NetBase has allowed social listening and social intelligence to become a core part of everything they do. As a PR firm, understanding the consumer is paramount for FleishmanHillard. NetBase enables them to understand audiences like no other tool.
When there was a shooting in a restaurant chain, FleishmanHillard, using NetBase, was able to respond with the help of crisis monitoring and social crisis management to have a deeper understanding of the conversations happening around the brand.
The NetBase platform goes beyond mentions and shows how the conversation is evolving and spreading so teams like FleishmanHillard can continue to be there for their clients with actionable social intelligence.