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Evan Nickel, (Associate Strategist, GMR Marketing) talks about how GMR uses NetBase to help them create truly memorable events experiences.

GMR recently worked with Bridgestone in Tokyo to create a truly unique experience for the summer Olympics of 2018. With NetBase, GMR was able to create and analyze social audiences segments Bridgestone cared most about and create custom experiences for people who landed in the Tokyo airport.

The NetBase platform has allowed for deeper justification of their strategy, gives them a larger picture and allows them to stay true to their promise of data transparency and insights, as no other tool has been able to do.

For more information about the NetBase Platform, visit www.netbase.com
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