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Natasha Holloway (Head of UK Digital Brand Labs, Hotwire Global) talks about proving the value of social insights and creating data-driven social campaigns that move beyond simple community management.

Learn how Hotwire and NetBase were able to dig into social conversations about the weather for the Met Office, to better understand, target, and engage younger generations of 18-35 year olds.

For more information about the NetBase Platform, visit www.netbase.com
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