REAL-TIME CRISIS MANAGEMENT: MEASURE PR EFFECTIVENESS
MEASURE PR EFFECTIVENESS IN RESPONDING TO THE CRISIS
Whether managing a crisis or promoting a positive story about your brand, customer experience management is your pivot point. It delivers a unified approach to analyzing and measuring the impact of a speedy response, and it tracks changing brand sentiment. Without it, you are falling short when it comes to assessing public relations’ effectiveness at managing the situation through the eyes of your customers. And the customer viewpoint is everything.