SOCIAL MEDIA MONITORING: ACTION-DRIVEN DASHBOARDS
Analysts spend days building unique insights for different stakeholders. What if you can get your insights at a push of a button? NetBase has best-in-class dashboard templates for key use cases including Brand Health, Crisis Management, Audience Insights and more, as well as flexible report builders that make tailoring results fast and painless. Now everyone can get the real-time metrics they need, instantly. No extra work required.
BRAND HEALTHUnderstand brand perception, people talking about you, and drivers affecting your sentiment. You can see the large picture or zoom in on any metric to understand the conversations powering it.
- See the big picture of conversation, impressions, and sentiment over time
- Understand the people talking about you, including their demographics, professions, and interests
- Know top trends, and emotional drivers, as well as channels where people are active so that you can join in the conversation
CRISIS MANAGEMENTNo one wants to be caught off guard by a crisis. Identify the effect an issue or crisis has on your brand in real-time, to ensure the correct response.
- Empower your crisis management and communications teams with critical information to track and shape your brand's perception
- Understand the size and velocity of the conversation as well as major influencers driving it – and why
- Track changes in conversation and sentiment over time on every source that matters to you, to ensure resolution
- See the most shared photos and visual media associated with the crisis to ensure you address the most important concerns
MARKETING CONTENT PERFORMANCEKnow how customers are responding to your marketing campaigns and what is driving impact. Get all the information you need to optimize your marketing mix with detailed metrics by day and hour.
- Measure the impact of your owned content on customer reactions and sentiment
- Understand which partners (sponsors and influencers) are most successful in driving your message
- See how customers are sharing your content and which messaging and creative is resonating
RAPID IDEATIONGain the trends and brand positioning across a broad category. Identify insights for content creation, product innovation, and brand perceptions by analyzing topics over time.
- Identify how your brand’s share of voice compares to the competition in a broad category
- Find out what drives people to purchase your product and or service
- Know immediately what people enjoy, love, or hate about a category
AUDIENCE ANALYTICSKnow what makes your audience segments unique and how to reach them in an engaging way. Audience Analysis gives you instant, real-time insights focusing on the group you want to reach.
- Understand your brand audience’s behaviors across any interest areas and compare your offerings to the competition
- See who your most vocal influencers are, and how to reach them
- Know the culture, current events, sports, fashion and beauty trends that are important to your audience