What is Social Listening?
Tuning into what consumers are saying tells you everything you could ever need to know about your audience – allowing you to say exactly the right thing when you speak.
3 Things you Need to Know
- Social media listening is searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.
- There are dozens of different ways to use social listening for your business.
- Natural language processing (NLP) is key to obtaining accurate customer sentiment.
What is "Social Listening" for
Are demographics useless then? No – but they’re not the end-all-be-all. Demographics give you a starting point – that audience you assume you have. But when you delve into psychographic attributes you’re often surprised to discover your audience is more expansive than you realized.
How to gain better results with Social Listening?
- Segments of “feel-alike” users – those with shared interests they are passionate about, because emotion is what drives social sharing.
- Which channels your audience is most active on – they might not be the ones you expect.
- The content, topics, and trends your audience can’t help but interact with and share.
- Who your Advocates and Influencers are that drive the most engagement.
- Where is the most opportunity to connect with audiences psychographic attributes.
Social Listening Articles
Kermit the Frog once said, “It’s not easy being green.” Maybe that was true at one time – but today, people are lining up to turn green, so Kermit would be in good company. And no, we aren’t talking about ecologically, though that’s certainly a trend too. Consumers...
What if your brand could create a stronger relationship and bond with your consumers worldwide? That is exactly what Pamela Mitto, Manager of Technical Research with Coca-Cola, and Anupam Singh, Co-Founder and President of 113 Industries, were able to do using...
“Everyone is Irish” and preparing for the yearly showdown of green beer and Irish Whiskey, but with everyone now staying home due to Coronavirus concerns, there seems to be little to celebrate. Planning ahead for next year, when restaurants, clubs and bars will, once...