What is Social Media Analytics?
Social media analytics is the act of gathering data from social media platforms and online content to guide business decision. Enterprise social analytics requires in-depth analysis beyond surface level metrics to fully understand social audiences down to the customer level.
Likes, comments, mentions, retweets, and impressions can’t stand alone, but they are a necessary step in identifying who your audience is so you can go deeper. step in identifying who your audience is so you can go deeper.
Create segments of “feel-alike” consumers that cross demographic lines to expand your audience and offer individualized messaging so consumers feel like you’re talking specifically and personally to them. This is also important for community management and offering up the right customer experience.
Social Media Listening ups the ante by dialing into more specific aspects of what social users want, need and desire. It’s a consumer-centric, as opposed to brand-centric, approach. as opposed to brand-centric, approach.
Social Media Analytics
NetBase’s AI-Powered Image Analytics Now Includes 2000+ Logos – The Largest Social Listening Library
Visual mentions are critical to your brand – missing just one post can be costly. That’s why NetBase continues to innovate when it comes to our Next Generation Artificial Intelligence (AI)-powered Image Analytics logo capabilities. And it’s why we’re excited to...
Every brand needs a champion. Someone to spread awareness and cast the brand in a positive light both on- and off-line. But brands often confuse influencers with champions, and they are very different people. Each serves a purpose though - and Next Generation...
Wondering if your marketing efforts are up to snuff when compared to other brands in your industry? Benchmarking data is always useful to sort that out. Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior...