What is Social Media Analytics?
Social media analytics is the act of gathering data from social media platforms and online content to guide business decision. Enterprise social analytics requires in-depth analysis beyond surface level metrics to fully understand social audiences down to the customer level.
Likes, comments, mentions, retweets, and impressions can’t stand alone, but they are a necessary step in identifying who your audience is so you can go deeper. step in identifying who your audience is so you can go deeper.
Create segments of “feel-alike” consumers that cross demographic lines to expand your audience and offer individualized messaging so consumers feel like you’re talking specifically and personally to them. This is also important for community management and offering up the right customer experience.
Social Media Listening ups the ante by dialing into more specific aspects of what social users want, need and desire. It’s a consumer-centric, as opposed to brand-centric, approach. as opposed to brand-centric, approach.
You need to understand both positive and negative emotions – along with intensity of emotion – to spot customer service issues and reputational threats, as well as influencers to advocate on your behalf.
Social Media Analytics
Our social media analytics guide offers brands and businesses an abundance of insights to apply in all areas of operations. Usually brands get a bit turned around when initially exploring these options, as keeping tabs on which tools to use and how to use them is time...
Social Media Analytics is often misunderstood, because the social media itself is misunderstood! Social media isn’t about brands. It’s about people sharing their lives with others they know – or get to know – based on common interests. And it's a place for brands to...
Tracking and measuring campaign performance is as important as any campaign itself. And effectively measure the success or failure of campaigns run across various channels, using various mediums, is equally so. This is particularly true as today’s marketing campaigns...