What is Social Media Analytics?
Social media analytics is the act of gathering data from social media platforms and online content to guide business decision. Enterprise social analytics requires in-depth analysis beyond surface level metrics to fully understand social audiences down to the customer level.
Likes, comments, mentions, retweets, and impressions can’t stand alone, but they are a necessary step in identifying who your audience is so you can go deeper. step in identifying who your audience is so you can go deeper.
Create segments of “feel-alike” consumers that cross demographic lines to expand your audience and offer individualized messaging so consumers feel like you’re talking specifically and personally to them. This is also important for community management and offering up the right customer experience.
Social Media Listening ups the ante by dialing into more specific aspects of what social users want, need and desire. It’s a consumer-centric, as opposed to brand-centric, approach. as opposed to brand-centric, approach.
You need to understand both positive and negative emotions – along with intensity of emotion – to spot customer service issues and reputational threats, as well as influencers to advocate on your behalf.
Social Media Analytics
Brands love the idea of influencer marketing, but have trouble executing it well. Unintentional influencers to the rescue! These folks can boost brand authenticity and certainly offer exceptional bang for a brand’s marketing buck. But how does one find them, and are...
Plant-based foods are on the menu and a hot topic online, dominating category conversation of late. What does social analytics reveal about this top trend? Lots of delicious AI-powered insight that every food, retail and consumer product brand manager will want to...
London’s Fashion Week was, of course, an online sensation. Even if you’re not interested in any of it, avoiding mention of this coming Spring’s top looks required effort. And that’s because those involved in the Fashion Week are promotional pros, with powerful...