What is Social Media Analytics?
Social media analytics is the act of gathering data from social media platforms and online content to guide business decision. Enterprise social analytics requires in-depth analysis beyond surface level metrics to fully understand social audiences down to the customer level.
Likes, comments, mentions, retweets, and impressions can’t stand alone, but they are a necessary step in identifying who your audience is so you can go deeper. step in identifying who your audience is so you can go deeper.
Create segments of “feel-alike” consumers that cross demographic lines to expand your audience and offer individualized messaging so consumers feel like you’re talking specifically and personally to them. This is also important for community management and offering up the right customer experience.
Social Media Listening ups the ante by dialing into more specific aspects of what social users want, need and desire. It’s a consumer-centric, as opposed to brand-centric, approach. as opposed to brand-centric, approach.
You need to understand both positive and negative emotions – along with intensity of emotion – to spot customer service issues and reputational threats, as well as influencers to advocate on your behalf.
Social Media Analytics
There’s a lot to learn by seeing where other brands place on the social analytics spectrum – even when those brands are outside your industry or category. Here, according to the NetBase Industry Report 2018: Media and Entertainment, is where the top global brands in...
Social media analytics is like an onion – full of layers contributing to the greater whole. One such layer is audience analysis. Why is this particular layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...
If you sometimes feel like understanding the ins and outs of social analytics is akin to an episode of The Twilight Zone, you’re not alone. In honor of Twilight Zone Day – yes, it’s a thing – we’re offering up some survival strategies for brands of all sizes. Never...