What is Social Media Analytics?
Social media analytics is the act of gathering data from social media platforms and online content to guide business decision. Enterprise social analytics requires in-depth analysis beyond surface level metrics to fully understand social audiences down to the customer level.
Likes, comments, mentions, retweets, and impressions can’t stand alone, but they are a necessary step in identifying who your audience is so you can go deeper. step in identifying who your audience is so you can go deeper.
Create segments of “feel-alike” consumers that cross demographic lines to expand your audience and offer individualized messaging so consumers feel like you’re talking specifically and personally to them. This is also important for community management and offering up the right customer experience.
Social Media Listening ups the ante by dialing into more specific aspects of what social users want, need and desire. It’s a consumer-centric, as opposed to brand-centric, approach. as opposed to brand-centric, approach.
You need to understand both positive and negative emotions – along with intensity of emotion – to spot customer service issues and reputational threats, as well as influencers to advocate on your behalf.
Social Media Analytics
Regular social media auditing is crucial to brand health, and now’s the time for a six-month check of your progress. But these audits are only useful if you analyze the right criteria. Selecting the right social media audit tool helps - and here's what to look for as...
The word “data” is flung around so often, it’s easy to overlook its true power. NetBase Sr. Director of Sales Robyn Lindars sat down with Text100 VP, Head of Insights EJ Kim during Social Media Week New York last month to emphasize why social and other data sources...
Before the Royal Wedding put the U.K. in the spotlight, another monumental event brought social analytics experts and enthusiasts together “across the pond.” In case you missed it, here’s the rundown of the goings on at this month’s NetBase LIVE London conference....