What is Social Media Analytics?
Social media analytics is the act of gathering data from social media platforms and online content to guide business decision. Enterprise social analytics requires in-depth analysis beyond surface level metrics to fully understand social audiences down to the customer level.
Likes, comments, mentions, retweets, and impressions can’t stand alone, but they are a necessary step in identifying who your audience is so you can go deeper. step in identifying who your audience is so you can go deeper.
Create segments of “feel-alike” consumers that cross demographic lines to expand your audience and offer individualized messaging so consumers feel like you’re talking specifically and personally to them. This is also important for community management and offering up the right customer experience.
Social Media Listening ups the ante by dialing into more specific aspects of what social users want, need and desire. It’s a consumer-centric, as opposed to brand-centric, approach. as opposed to brand-centric, approach.
You need to understand both positive and negative emotions – along with intensity of emotion – to spot customer service issues and reputational threats, as well as influencers to advocate on your behalf.
Social Media Analytics
They say time is money – but nowadays, so is data. If your social media strategy isn't on point, your data may be wildly inaccurate, causing you to waste resources and miss opportunities. Time to put your social media auditing tools to use. Why and How Social Media...
Image attribution: https://www.youtube.com/watch?v=DfIPYqmxfy8 Nowadays, brand health depends on your ability to act not only on the data at hand, but on your ability to use social media analytics to act on the likeliest predictions that data offers. Because nothing...
Think social analytics are only good for measuring your brand's popularity? You couldn't be further off! The capabilities social analytics offer are powerful – as in, “fixing the Internet after India breaks it” powerful - and your brand should definitely be taking...