What is Social Media Analytics?
Social media analytics is the act of gathering data from social media platforms and online content to guide business decision. Enterprise social analytics requires in-depth analysis beyond surface level metrics to fully understand social audiences down to the customer level.
Likes, comments, mentions, retweets, and impressions can’t stand alone, but they are a necessary step in identifying who your audience is so you can go deeper. step in identifying who your audience is so you can go deeper.
Create segments of “feel-alike” consumers that cross demographic lines to expand your audience and offer individualized messaging so consumers feel like you’re talking specifically and personally to them. This is also important for community management and offering up the right customer experience.
Social Media Listening ups the ante by dialing into more specific aspects of what social users want, need and desire. It’s a consumer-centric, as opposed to brand-centric, approach. as opposed to brand-centric, approach.
You need to understand both positive and negative emotions – along with intensity of emotion – to spot customer service issues and reputational threats, as well as influencers to advocate on your behalf.
Social Media Analytics
Social media content has a very specific role: to inspire engagement by brand followers, leading to better brand awareness, and increased sales. Choosing the perfect content means analyzing and understanding this engagement at the deepest levels – efficiently. Here's...
Happy Opposite Day, everyone! In honor of this auspicious occasion, we've got some tips and tricks on how to use social analytics effectively – as long as you follow #OppositeDay rules. ;) Family knows best Social listening is way overhyped. You don't need a bunch of...
How can retailers use social analytics to thrive and grow in the era of "me-commerce?" The NetBase Retail Industry Best Practices Guide 2018 has the answers! The tactics highlighted below will apply especially if you're a brand or category owner growing your brand, a...